marcasmetal@gmail.com
+52 55 78017854

Ui

VISIT: adiospia.com

An exclusive handcrafted Colombian e-commerce brand that focuses on bringing the experience of a quiet, natural, sustainable and simple way of living.

adios_image_ui
adios_image_ui

The goal:

Generate a digital aesthetically subtle experience, in order to generate a simple way of living through sustainable objects and clothing.

Resources:

· Web team (3 people)

· Wireframes

· Inspiration boards made by the client

Deliverables:

· 30 designed screens > 30 hours of work a week for 3 weeks

· Elements design

· UI kit

UI direct responsabilities:

· Direct connection between users and the brand.

· Empower the brand’s style guide.

· Stand out from other handcrafted brands. Most likely to be remembered.

Design rationale:

CALM IN A CLICK.

The brand always emphasizes respect and gratitude towards the story behind each product. To embrace this, I designed considerate layouts, big spaces for images, and special animated CTA´S for each of the product’s stories. And also applied balanced breathing spaces within good use of the laws of proximity. I converted the design into modern poetry, a place where users can feel relaxed and analytical, thanks to subtle product pictures, texts, icons, colors and fonts used.

adios_image_ui
adios_image_ui
adios_image_ui
Location

Happy Colombian living and
Working remotely in Guadalajara México.

marcasmetal@gmail.com

+52 55 78017854

Erika Castellanos

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