Generate a digital aesthetically subtle experience, in order to generate a simple way of living through sustainable objects and clothing.
· Web team (3 people)
· Inspiration boards made by the client
· 30 designed screens > 30 hours of work a week for 3 weeks
· Elements design
· UI kit
UI direct responsabilities:
· Direct connection between users and the brand.
· Empower the brand’s style guide.
· Stand out from other handcrafted brands. Most likely to be remembered.
CALM IN A CLICK.
The brand always emphasizes respect and gratitude towards the story behind each product. To embrace this, I designed considerate layouts, big spaces for images, and special animated CTA´S for each of the product’s stories. And also applied balanced breathing spaces within good use of the laws of proximity. I converted the design into modern poetry, a place where users can feel relaxed and analytical, thanks to subtle product pictures, texts, icons, colors and fonts used.
Happy Colombian living and
Working remotely in Guadalajara México.
©2020 All Rights Reserved