Adiós Pia

An exclusive handcrafted Colombian e-commerce brand that focus on bringing the experience of a quiet, natural, sustainable and simple way of living.

The goal:

Generate a digital aesthetically subtle experience, in order to generate a simple way of living through sustainable objects and clothing.

Resources:

· Web team (3 people)

· Wireframes

· Inspiration boards made by the client

Deliverables:

· 30 designed screens > 30 hours of work a week for 3 weeks

· Elements design

· UI kit

UI direct responsabilities:

· Direct connection between users and the brand.

· Empower the brand’s style guide.

· Stand out from other handcrafted brands. Most likely to be remembered.

Design rationale:

CALM IN A CLICK.

The brand always emphasizes respect and gratitude towards the story behind each product. To embrace this, I designed considerate layouts, big spaces for images, and special animated CTA´S for each of the product’s stories. And also applied balanced breathing spaces within good use of the laws of proximity. I converted the design into modern poetry, a place where users can feel relaxed and analytical, thanks to subtle product pictures, texts, icons, colors and fonts used.

Location

Happy Colombian living and
Working remotely in Guadalajara México.

Adiós Pia

Location

marcasmetal@gmail.com

+52 55 78017854

Erika Castellanos